"If it came from a plant, eat it. If it was produced in a plant, don't. - Michael Pollan, Author
Have you watched The Game Changers movie yet? Produced by, among others, James Cameron and Arnold Schwarzenegger, it’s by far the best vegan and plant based documentary that has been released in 2019. I would put it up there with Cowspiracy and Forks Over Knives as must-see documentaries if a vegan or plant based diet interests you or if factory farming alarms you.
The Game Changers: Plant Based is Going Viral
Since The Game Changers movie came out, people have been searching in Google for words like ‘vegan’ and ‘plant based’ more than ever. In the graph below you can see that the search words plant based peaked near the end of October 2019.
The graph shows a percentage so, compared to the peak, there were only 25% searches for plant based before The Game Changers came out. That means that since the movie came out, people have been Googling the words plant based 4x more than before! Comparing to several years before, searches are actually up about 10x. The plant based movement is now experiencing its peak hype, but will it last? I think so. There are two reasons why I believe this sudden surge in trend is a sustainable one.
1 The Word is Out: Protein from Plant Based Sources is Superior
Until now, the general perception of vegans has been: People who are skinny, look underfed and are protein deficient. Even though research has shown that sufficient and high-quality protein can be obtained from a balanced whole food plant based diet and can actually promote health, people are still asking the protein-deficient question. The Game Changers skillfully goes into this query and comes out with a very clear answer. Not only does plant based food contain enough protein and the right proportions of protein, it also contains a higher quality protein than animal-based products.
The world’s strongest man, the world’s fastest man (be it in a car), the world’s best football player, the world’s best tennis player, the world’s more durable athlete.... they all have one thing in common: they eat plant based! Their ability to recover, which is incredibly important when competing at the very best level, is greatly increased on a diet in which protein comes from plant based sources. I think that insight has sent shock waves through the world.
2 It's Actually Tasty?!!
Once people accept that a plant based diet has enough nutrients (like protein), and that it can actually enhance athletic performance, there is another big obstacle to make the leap. Many people seem to think that vegans only eat salads. Quite the contrary is true. I’ve also found that people around me who have given it a shot, have actually enjoyed the great variety of flavors that a plant based meal provides.
In The Game Changers movie there is also a scene in which big, tough American Football players are digging into a colorful, nutritious and tasty plant based barbecue meal. A big eye opener!
Nowadays there are so many options available if you want to eat plant based. You can go the route that is considered more healthy, the so-called whole food plant based route. But you can also go for plant foods like the Beyond Burger or Impossible Foods, which have been gaining a lot of popularity worldwide in 2019, as they are quite similar in flavor compared to meat. Whichever option you choose, rest assured that you will have a lot of variety and a guaranteed flavorful experience!
This article was written by Darren Van Es, founder of GingerKale, a website which helps educate and inspire people about the benefits of a whole food plant based diet. You can also follow Darren on Instagram.